Neo Advertising and iTraxx join forces

 The ad screen marketer Neo Advertising is acquiring a stake in the IP radio developer iTraxx. Together, the companies want to position themselves in the future market of IP radio. iTraxx can look back on around 20 years of experience in the radio sector and has specialized in the development and transmission of music programs via the Internet in recent years. Currently, iTraxx offers thematic stations and radios for companies and brands. The company will now become part of the Neo Advertising Group in order to improve its growth opportunities, according to a press release. Conversely, Neo Advertising will be able to offer clients a new media offering. The two companies are celebrating their merger with the launch of Traxx.fm. They have also already been commissioned to develop an IP radio for McDonalds to expand the soundscape in its Geneva restaurants.