Burson-Marsteller basks in new Club Med mandate

 The communications agency is taking over the Swiss-wide media relations for the French tour operator Club Med, helping to position the "all-inclusive" vacation provider in the top segment by 2008. According to Burson-Marsteller, the mandate was awarded as part of the strategy "high-quality vacation offers for the Swiss market". Since 2002, the travel provider has been radically redesigning its "all-inclusive" concept and is increasingly establishing itself in the premium vacation segment. However, the aim is to retain what makes the brand so special: Individuality, hospitality and a multicultural ambience.