New ecosystem around strategy and communication
Over the past few months, a new strategy and communications ecosystem has emerged in Zurich’s Seefeld district, centered around the creative agency Stuiq, the media agency Conect, and the consulting firms Crosswalk and Relyz. The idea: From Purpose to Impact.
The four independent companies are all located in the heart of Zurich's Seefeld on the corner of Dufourstrasse and Klausstrasse. There, they not only share working space - spread over two locations - but also cooperate as strategic partners in the implementation of demanding and holistic client projects. This enables the independent network to offer a specialized and holistic range of services: purpose-centered corporate and brand identities, business strategies and transformation, digitalization, brand management and communication. Customers of the four companies thus gain access to an ecosystem of around 45 experts from a wide range of disciplines, who can be easily called upon as needed and integrated into project teams.
"Today, the development of integrated strategies, creative concepts and functioning overall solutions requires multi-layered as well as broad and deep know-how. This is exactly what we bring together by bundling our competencies. And we do this from the very beginning, far beyond pure communication. In this way, we create differentiating added value for our customers, ensure a holistic view and create a fast "time-to-market". Precisely because strategic developments can be seamlessly transferred into communication, campaigns and content," says Sandro Walder, CEO and partner of Stuiq.
The shared offices - a historic villa in Art Nouveau style and a former store - are completely geared towards collaborative work in co-creation mode. In this way, outside-the-box thinking with customers is specifically promoted. With lots of inspiration and fun. "In the future, we want to develop ideas much more closely together with our customers, virtually at a long workbench. Everyone at the same table, with and for the same understanding. Only in this way will we be able to successfully implement unique and sustainable solutions and seamlessly create targeted communication - from Purpose to Impact," explains Fredy Geisser, CEO of Crosswalk.
Crosswalk: Creative management consultants for purpose-centered corporate and brand identities, business strategies and transformation. Stuiq: Creative agency for brand management, branding, campaigning and content Relyz: Experts and consultants for digital business strategy, customer experience at digital touchpoints, and marketing technology. Conect: Experts in media strategy, programmatic advertising and performance marketing.
