Wirz and Inferencecloud.ai cooperate

Through the cooperation with the start-up specialized in AI, Wirz customers now have access to an innovation in the field of automated and target group-oriented content creation. From billions of data fragments on the web, the tool Inferencecloud.ai identifies relevant or critical topics in different markets, channels and target groups and develops up-to-date content from them - optimized for the target group and in the right tonality in images and text.

The playout is "trigger-based": If bad weather is forecast, the tool delivers the appropriate offer communication. Or if mortgage interest rates rise, the tool generates the appropriate social media post. János Heé, Senior Partner at Wirz, puts it this way: "The AI tool from Inferencecloud.ai takes instant marketing to a new level. Or more specifically, if I'm a supermarket and I've bought too many bananas, the tool provides me with the ready-made Insta post to convince customers to buy bananas now."

Social Listening plus AI

The benefits for companies are obvious: "Our tool provides insights into the preferences and needs of customers by combining social listening with generative AI," says Mark Seall, CEO of Inferencecloud.ai. The new tool collects public data and combines it with company-specific information, such as the booking status of an event. It scans the topics of key social media tools and compares: what is the crowd doing? What is the competition doing? What is the target group doing? And what is the GenZ doing?

In the next step, this data is processed into content. The tool learns constantly and thus adapts to the needs of the company.