Carvolution campaign: husband and wife replace founding duo
Carvolution and Family announced their partnership in February, and now the first results are in: an advertising campaign for the car subscription service featuring new testimonials.
Carvolution, Swiss car subscription provider, presents its latest advertising campaign, created by the company's new agency (Advertisingweek.ch reported) Family comes. The contrast to the old appearance is particularly striking. After co-founder Léa Miggiano and her team had been vying for the attention of potential customers with clear and sometimes provocative statements since the company was founded, an older lady and her husband Edi are now at the center of the campaign.
Voices from offstage
The three new commercials feature humorous scenes in which Rosi plays the leading role. Her husband Edi has not yet understood the concept of the Auto-Abo. Rosi, however, is convinced of the modern solution and explains the advantages of the Auto-Abo to her husband warmly but firmly. The campaign was developed in close cooperation between the agency and the client and consists of 3 main spots and various adaptations. It can be seen online and on various Swiss TV channels from June 26. But the founding team is not completely left out this time: Carvolution employees also play the main role in the off-voice for the new spots.
Responsible at Carvolution: Léa Miggiano (CMO, overall responsibility), Lucas Montalva (Creative Director). Responsible at Family: Claudio Catrambone, Jan Walser, Tabea Mader, Alexandra Niggeler, Marc Ambühl, Mery Wunderlin; film production: Bad Rabbit; direction: Djawid Hakimyar; sound: Remote Sound.
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