New jury member for the Smile Swiss Influencer Award

The Smile Swiss Influencer Award gains Aurel Graf, Programmer & Head of Film Coordination at the Zurich Film Festival (ZFF) as the newest member for its jury. The Smile Swiss Influencer Award jury is made up of representatives from numerous organizations: In addition to Aurel Graf, experts in influencer marketing from agencies such as Kingfluencers, Farner or the Headz Agency as well as the HWZ and the Conscious Influence Hub take their seats at the jury desk. They evaluate the nominated all-stars in terms of creativity, reach, engagement and other assessment criteria.

Aurel Graf studied political science and film studies at the universities of Zurich and in his hometown of Lucerne. After completing his master's degree, Graf initially joined the Zurich Film Festival as an intern. Since 2020, he has been responsible for the selection of films at the ZFF as Programmer& Head of Film Coordination in a team of eight. In addition, he heads the Film Coordination, where he is responsible for the administrative part of the film program, including film planning and procurement of film prints. As a jury member of the Smile Swiss Influencer Awards, he pays special attention to the areas of film, image, sound and storytelling.

New category for newcomers

The categories for the all-stars range from entertainment, sports, lifestyle, fashion, travel, beauty, food and family to music. There is also a "Newcomer" category, in which up-and-coming influencers get a chance to win the "Necomer Award" by participating in at least one of six social media challenges on Naoo, Instagram or Tiktok. For the first time, the award will nominate ten all-stars per category this year. The first three places will be chosen by the jury and the communities of the nominated influencers. Detailed information on the nomination process and the judging criteria can be found at this link.