Fishwishion sends hare and hedgehog to the starting line

The Zurich-based advertising agency Fishwishion has won the budget of the Frauenfeld start-up center Start. According to the agency, the decisive factor was the concept of a complementary product campaign. With an analogy to the rabbit and the hedgehog from the fairy tale and the claim "For clever hedgehogs and fast rabbits", the start-up center presents its range of services for young and young-at-heart companies in an emotional version. Three small advertisements will run from the beginning of September 2007 until February 2008, accompanied by a website and initial images in the reception area. Further appearances of Hase und Igel are planned according to the principle "less is more", the communiqué continues.
Responsible at the Start! Foundation Center: Peter Britschgi. Responsible at Fishwishion advertising agency: Maurice Codourey (concept, text), Marco Moro (media); illustration and graphics: Res Zinniker/illustres.