Adventure under water
Color Television: With Panasonic's plasma technology, you can finally see true black. Jung von Matt/Limmat promoted the product using colorful creatures from the depths of the ocean.
Color TV Black is not just black. Thanks to plasma technology, Panasonic flat-screen televisions achieve a deeper black. The greater bandwidth between black and white tones is also the reason for the proverbial picture depth, which makes the colors stand out better thanks to the Real Black Drive system. Jung von Matt/Limmat has used deep-sea fish to advertise the new screens. Fish on coral reefs are in any case a motif that is ideal for demonstrating the brilliance of the images. It is therefore "only logical to seek out the deep sea and depict the unknown creatures of the darkness to realize the depth of the image," says CD Alexander Jaggy.
