Media partly above average

 
Mediafocus Advertising pressure rose by 4.7% in July 2007 compared to the same month last year. The vehicles sector performed particularly well (+22.1 percent). Furniture, home and garden invested 29 percent less. Machinery was the only product group to increase. With an increase of 81.9%, the food sector was the clear monthly leader. Pharmaceuticals/health (+33.2 percent), energy (+27.8 percent), services (+26.6 percent) and watches and jewelry (+25.5 percent) also recorded significant growth. Consumer magazines, daily newspapers, cinema and television were above the growth average.