iisi Bahn verbindet" image campaign enters second round
With four new faces and stories, the Zentralbahn campaign shows the diversity of commuters and leisure travelers.
The image campaign "iisi Bahn verbindet" (iisi = our) is entering its second round and aims to make values such as humanity, personal closeness and emotional connection in everyday life more visible and tangible for passengers as well. Now the strategy developed last year has been expanded with fresh faces and stories based on an annual campaign.
An abbess, an Ironman finisher, a student as well as the mountaineer from Nidwalden and the internationally known model Sandra Christen from Ennetmoos could be won as testimonials of the campaign. What connects them to the "iisi Bahn" is their origin and the freedom that the Zentralbahn gives them to accompany them into the wide world and to welcome them back when they return.
The subjects can be seen, among other things, on posters at the stations and stops, videos on various screens on the trains and in Lucerne station, and on social media channels.
