Climate protection law: Berta campaign
Together with its partner agency, Kommunikationsplan, Berta Kommunikation orchestrated the umbrella campaign in support of the Climate Protection Act.
With 59.1 percent, the Swiss electorate said yes to the Climate Protection Act last Sunday. Under the leadership of the VKS, the umbrella campaign was supported by society, political parties, associations and the economy with great effort - from environmental organizations such as WWF to the umbrella organization of the Swiss economy Economiesuisse.
The umbrella campaign ran under the claim "Protect what's important to us." and showed that active climate protection is good for the climate, society and the innovative capacity of the Swiss economy. Berta was responsible for the creation of all advertising materials (key visuals, posters, ads, POS & merch), media buying, multimedia & video productions as well as the online presence.
With interactive display ad campaigns, the campaign was seen on all relevant Swiss websites in collaboration with Capture Media, and the umbrella campaign was also present on social media with explanatory videos, numerous testimonial videos and regionalized ads (e.g. "Aarau protects what is important.").
With the Gorner Glacier as the key visual, the campaign encouraged the Swiss to take responsibility for Switzerland, its unique nature and future generations.
Responsible at Berta Kommunikation AG: Janick Tagmann (Strategic Consulting), Andreas Hauri (Creative Director), Katja Blöchlinger (Project Management), Laura Burtscher (Campaign Management), Chanda Ullah, Jade Comiskey (Graphic Design), Sonja Heusinger, Jonas Ruppen (Multimedia Production), Laura Kuster (Project Assistant).
