"Faces TV" already has a spin-off
On Friday, the new show «Faces TV» will air for the first time on ProSieben’s Swiss channel. But a second show is already in the starting blocks: «Face of Faces» will follow the modeling contest held by the magazine of the same name, Faces, in the form of a docu-soap.
On Friday, the new program "Faces TV" will flicker across the screen for the first time in ProSieben's Swiss window. However, a second format is already in the starting blocks: "Face of Faces" will accompany the model contest of the Faces magazine of the same name as a docu-soap. The show will run for five weeks in the fall on Thursdays at 6 pm. According to Mike Gut, Managing Director of Pro Sieben Schweiz, the plan is to gradually expand the program window. He would like to expand the range of topics, for example he has a cooking program in mind that could be shown on Wednesdays. The aim is to eventually have a Swiss program on every day; according to Gut, this will be achieved "step by step".
The first program to be launched on Friday is "Faces TV", which positions itself as a format for people, style and stories. "Faces TV" is very different from the SF format "Glanz und Gloria", said Stefan Berger, Managing Director of the producing Fairlane Consulting: "We won't be going to events, but doing actual stories with celebrities". There are plans for a number of shorter sections that will be included in every program, as well as alternating longer components. These include, for example, the "Lets' face it" element, in which the character traits of celebrities are analyzed based on their facial features; in the first show, Melanie Winiger's face is examined. In "Meet and Eat", two celebrities meet for a meal. The show is also dedicated to travel, fashion and the latest trends, for example. Another component of the program is the "Style Academy", in which a viewer is restyled according to a well-known recipe.
Berger and his team are focusing on cross-media elements: The TV team will also take a look behind the scenes at photo shoots for the magazine and refer to the website during the show, where users can take part in a competition. These collaborations allow the program, which is presented and co-produced by Claudia Lässer, to save costs.
Funding comes mainly from sponsorship, as there are no hinge blocks around the program. Interstitial advertising would be possible, but according to Mike Gut it will not take place, as a 12-minute program is considered too short for this.
According to Berger, the cross-media link helps the show to be well received by sponsors. This is also a decisive difference to the show "People", which was removed from the program by Sat.1 Switzerland in spring 2006 due to a lack of sponsor enthusiasm. In addition, "Faces TV" has a completely different concept, explained Berger.
So far, two main sponsors have been secured: Coca-Cola Light and Astor. Three sponsors would be necessary for the program to cover its costs. Fairlane Consulting is currently covering the remaining costs. Even if a third sponsor could not be found, the program would benefit the Faces brand greatly in terms of awareness, Berger continued. He is hoping for higher sales figures at newsstands and more subscriptions.
"Faces TV" has been given the slot previously occupied by German regional news. The show will also be repeated twice: shortly after midnight and in the afternoon shortly before 4pm. During the day, trailers for the show, in which the sponsors are also shown, as Mike Gut said. According to the Swiss ProSieben boss, the reruns will allow the show to reach additional viewers from different target groups.
Carole Scheidegger
The first program to be launched on Friday is "Faces TV", which positions itself as a format for people, style and stories. "Faces TV" is very different from the SF format "Glanz und Gloria", said Stefan Berger, Managing Director of the producing Fairlane Consulting: "We won't be going to events, but doing actual stories with celebrities". There are plans for a number of shorter sections that will be included in every program, as well as alternating longer components. These include, for example, the "Lets' face it" element, in which the character traits of celebrities are analyzed based on their facial features; in the first show, Melanie Winiger's face is examined. In "Meet and Eat", two celebrities meet for a meal. The show is also dedicated to travel, fashion and the latest trends, for example. Another component of the program is the "Style Academy", in which a viewer is restyled according to a well-known recipe.
Berger and his team are focusing on cross-media elements: The TV team will also take a look behind the scenes at photo shoots for the magazine and refer to the website during the show, where users can take part in a competition. These collaborations allow the program, which is presented and co-produced by Claudia Lässer, to save costs.
Funding comes mainly from sponsorship, as there are no hinge blocks around the program. Interstitial advertising would be possible, but according to Mike Gut it will not take place, as a 12-minute program is considered too short for this.
According to Berger, the cross-media link helps the show to be well received by sponsors. This is also a decisive difference to the show "People", which was removed from the program by Sat.1 Switzerland in spring 2006 due to a lack of sponsor enthusiasm. In addition, "Faces TV" has a completely different concept, explained Berger.
So far, two main sponsors have been secured: Coca-Cola Light and Astor. Three sponsors would be necessary for the program to cover its costs. Fairlane Consulting is currently covering the remaining costs. Even if a third sponsor could not be found, the program would benefit the Faces brand greatly in terms of awareness, Berger continued. He is hoping for higher sales figures at newsstands and more subscriptions.
"Faces TV" has been given the slot previously occupied by German regional news. The show will also be repeated twice: shortly after midnight and in the afternoon shortly before 4pm. During the day, trailers for the show, in which the sponsors are also shown, as Mike Gut said. According to the Swiss ProSieben boss, the reruns will allow the show to reach additional viewers from different target groups.
Carole Scheidegger
