Swisscom sends Betty TV to Germany

 Is this the beginning of the end? Swisscom is transferring the operation of Betty TV in Switzerland to Betty TV Deutschland as of November 30, 2007. Further strategic options for the poorly performing business are being examined. Betty TV Switzerland commenced operations on July 1, 2006, and drastic measures are already being considered: The relocation to Germany is the first concrete measure to optimize the business, which is falling far short of expectations. A social plan agreed with the trade unions is in place for the 35 employees affected in Switzerland, as Swisscom assures in a press release. Swiss customers can continue to use the interactive remote control, as they can be integrated into the existing organization. Swisscom is looking for further optimization options for Betty TV Germany, but the rest of Swisscom's television business will not be affected, Swisscom added.