Swiss Edipresse boss is media manager of the year
This is truly bad timing: a few days after the announcement of a reorganization at Le Matin, as part of which six journalists are losing their jobs, the industry journal Schweizer Journalist honors Edipresse man Theo Bouchat with the title "Swiss Media Manager of the Year".
This is truly bad timing: just a few days after the announcement of a reorganization at Le Matin, as part of which six journalists are losing their jobs, the industry magazine Schweizer Journalist honors Edipresse man Theo Bouchat with the title "Swiss Media Manager of the Year". In a press release, editor-in-chief Markus Wiegand praises the award winner for his keen sense of topics and developments in the industry as well as his courage to come up with new ideas. The strategies of the former journalist Bouchat were never aimed at destroying the competition. He was praised for his particular skill in dealing with competition from free newspapers. According to the Swiss journalist, his two-brand strategy, whereby paid and free titles appear in the same format, with a similar layout and title, has proven to be an effective means of supporting the paid paper.
But it is precisely this strategy that is now being reversed. As Le Matin announced last Monday, the products will have to stand out more from each other again in future (see
). When asked by Werbewoche, Markus Wiegand from Schweizer Journalist admitted that the timing was somewhat unfortunate. Nevertheless, they still fully support the awarding of the prize to Bouchat. After all, finding the right strategy in this tough market environment is difficult, as the example of Blick shows. Despite the tough competition, more media professionals work at Le Matin today than before the launch of the free edition, Wiegand continued. The prize is being awarded for the second time this year. It honors publishing personalities who work in an innovative and future-proof way for their companies. The jury consisted of Josefa Haas (Head of Medieninstitut Schweizer Presse), Maili Wolf (Dr. Maili Wolf Consulting, Medien und Kommunikation, Karl Vögeli (Vögeli Medienconsulting), Peter Wanner (Publisher of the Year 2006), Johann Oberauer and Markus Wiegand.
But it is precisely this strategy that is now being reversed. As Le Matin announced last Monday, the products will have to stand out more from each other again in future (see
). When asked by Werbewoche, Markus Wiegand from Schweizer Journalist admitted that the timing was somewhat unfortunate. Nevertheless, they still fully support the awarding of the prize to Bouchat. After all, finding the right strategy in this tough market environment is difficult, as the example of Blick shows. Despite the tough competition, more media professionals work at Le Matin today than before the launch of the free edition, Wiegand continued. The prize is being awarded for the second time this year. It honors publishing personalities who work in an innovative and future-proof way for their companies. The jury consisted of Josefa Haas (Head of Medieninstitut Schweizer Presse), Maili Wolf (Dr. Maili Wolf Consulting, Medien und Kommunikation, Karl Vögeli (Vögeli Medienconsulting), Peter Wanner (Publisher of the Year 2006), Johann Oberauer and Markus Wiegand.
