Havas Switzerland wins Pernod Ricard mandate
Following a tender, Havas was selected by Pernod Ricard Swiss as a partner to develop the spirits company's strategy in its target audience.
Pernod Ricard is internationally renowned for its portfolio of premium spirits and wines. As a parnter, Havas Switzerland is now newly on board and is expected to work closely with the Pernod Ricard Swiss teams to develop the overall strategy aimed at engaging and reaching the target audience in a highly regulated market. The media agency said it is honored to be working with Pernod Ricard Swiss.
With the acquisition of this new mandate, the agency strengthens its position as a partner for media planning and buying, Havas says.
