SMP communicates for Grand Hotel in Gstaad

 The Basel-based advertising agency SMP is taking over the communication tasks of the Grand Hotel Bellevue in Gstaad. According to a press release, the focus is to be increasingly placed on the Internet as a sales channel; Internet bookings are increasing worldwide and the internationally oriented five-star hotel must keep pace with this development. SMP is also working for its sister hotel Les Trois Rois in Basel. With two hotels as clients, the agency is hoping for synergy effects in advertising and promotion. The first implementations for the Grand Hotel are to be seen in selected national and international media from fall or spring 2008.