Peter van der Touw leaves Publicis Groupe Zurich
Senior Strategic Advisor Peter van der Touw is leaving the agency at his own request to focus on consulting and board of directors roles, as well as coaching assignments. As chairman of the board of directors at Notch Interactive, van der Touw will remain affiliated with the Groupe.
Peter van der Touw will leave Publicis Groupe Zurich at the end of August 2023. Van der Touw joined Publicis Groupe as part of the integration of Notch Interactive, before which he led the digital agency as CEO for 10 years. From 2020 to 2022, van der Touw was COO for the operational business of the agencies Publicis Zurich, Leo Burnett, Publicis Emil, Saatchi & Saatchi, Notch and Prodigious
responsible.
At the end of last year, Peter van der Touw took on the role of Senior Strategic Advisor, part-time, for special projects within the Group at his own request. He was one of the driving forces behind the founding of the social media agency Bagels of Berkeley. In addition, he has driven the development of the new business area of sustainability communications - including the large, Switzerland-wide study "Scopes" on the perception of sustainability of 100 top companies from the perspective of 5555 consumers, which will be published in summer 2023.
