Enigma renews online presence of BZ Pflege
The Enigma agency has created a new website for the Berner Bildungszentrum Pflege, thereby completely redesigning the organization’s online presence. The goal was to create a visually appealing and user-friendly website that makes the enrollment process intuitive and effortless for prospective students.
BZ Pflege approached Enigma with a desire to lower the barriers to entry and reach a wider range of prospective students for its nursing degree programs. For the agency, the task was to transform the old site's complex navigation and overwhelming number of pages into a modern, user-friendly website. It needed to provide a seamless browsing experience and effectively guide prospective students through the enrollment process.
Enigma's team developed a comprehensive content strategy and a user-centric storytelling approach. Working closely with BZ Pflege, an intuitive website design was created to meet the needs of prospective students as well as the institution.
The new online presence of BZ Pflege presents itself at the cutting edge of technology. The targeted elimination of previous complexities has reportedly effectively reduced the bounce rate. Prospective students would now explore the website extensively, significantly increasing the chances of a successful conversion. The aesthetic design, intuitive navigation, and smooth enrollment process consistently reap positive feedback from both BZ nursing and potential students, laying the foundation for a significant increase in enrollments. Users appreciate the high usability of the website, which has an extremely positive impact on the brand image of BZ Pflege.
Responsible at BZ Pflege: Geneviève Wüthrich (Head of Marketing and Communications), Karin Brunner (Marketing & Communications Specialist), Sören Reinhardt Baeriswyl (Online Communications Specialist), Caroline Bücheler (Corporate Communications Specialist), Etta Camille Brand (Marketing Specialist), Sandra Polzer (Facility Management & Marketing Specialist). Responsible at Enigma: Martin Künzi (COO), René Möllers (UX and Web Design), Björn Ehrike (Copywriting), Noël Bossart (Web Consulting), Isabelle Wanner (Project Management), Kendy Doblies (Overall Project Management). Responsible at Kreatif Klub: Thomas van der Wel (IT Project Manager), Artyom Yakovliev (Lead Developer), Yojia Shih (Craft CMS Manager).
