ADC Creative Days 2023: Women's workshop to promote self-confidence and self-reflection
In Nicole Hoefer-Wirwas’s workshop, participants were encouraged to reflect on their values, strengths, and resources in order to reach their full potential. The importance of women recognizing their strengths, taking pride in them, and sharing them with others was emphasized.
The workshop included a method for looking at oneself as a brand and identifying the overarching value one brings to society. The day was described by participants as enriching and emotional, among other things.
Advertisingweek.ch asked about specific challenges for women, especially in the advertising industry. Hoefer-Wirwas emphasized that women should have more self-confidence to present their ideas and opinions with confidence. It was recommended to use one's own voice consciously and to convey the relevant messages.
Hoefer-Wirwas drew positive conclusions from the workshop, including the realization that women should develop more self-confidence and be proud of themselves and their abilities. She encouraged putting what she learned into practice and exchanging ideas with other women in a protected space in order to address weaknesses and present oneself with confidence.
Overall, the workshop was an opportunity for women to reflect on their values and strengths, build self-confidence, and recognize and leverage their individual impact.
