Wanted: The king of Ebay

 
Handel Favo launches the first classic advertising campaign for Ebay Switzerland. 
"Click, click, hooray" is the new campaign claim from Ebay Switzerland. The world's largest online marketplace is currently launching a special kind of advertising offensive. For the first time in Switzerland, the campaign house is advertising on television and in newspapers. The campaign was designed by the Basel advertising agency Favo. The aim is to reach people in Switzerland who use the Internet but have not yet used Ebay. Over the next few months, advertisements will appear regularly in the daily press, which will attempt to pick up on the content of the respective editorial environment in a humorous way. More than ten subjects have been designed for this purpose. In addition to the print ads, short spots of seven seconds will be broadcast on Tele Züri. All offline activities will also support the online competitions. The highlight will be the search for the "King of Ebay".
There are various reasons for the large-scale Ebay campaign. Twelve years after the market launch, the passion of traders and buyers for the online flea market is waning worldwide. One of the reasons is the high prices and the service, which has been criticized in various quarters. In Switzerland, competitor Ricardo is probably one of the reasons why Ebay is going on the advertising offensive. With 450,000 offers every day, Ricardo has a market share of 70 percent. Internationally, Ebay has a market share of 95 percent.
Christian Lüscher