A breath of fresh air, new pages

 
Trade Publications Guhl/Partners is launching a campaign for the new htr hotel revue. 
Astrid Kägi is the new publishing director, and Elsbeth Hobmeier is the new editor-in-chief. The layout is new, as is the name. «These are completely new pages!» Guhl/Partners rightly notes in its new campaign for the Hotel- und Tourismus-Revue—which is now called htr hotel revue. This conveys that the highest-circulation publication in the restaurant, hotel, and tourism industry has undergone a comprehensive relaunch.Comparing the former, dated layout with today’s fresh and colorful design, the Zurich-based agency led by Ursula Guhl and Hans-Joachim Timm builds on this new visual identity with an equally fresh and clear perspective. The «new pages» are highlighted with subtle humor and understated, elegant colors. Several ads communicate the new layout, covering everything from its reach to the price of a trial subscription.
In addition to the trade press, the ads appear in the *SonntagsZeitung* and will soon be featured in other third-party media and tourism publications. This demonstrates that htr hotel revue aims to be more than just an association publication for hoteliers; it also seeks to be a newspaper of broad interest covering the world of tourism and Switzerland as a vacation destination.
Andreas Panzeri