Last but not least: Brigitte drives into men's territory
Do you think powerful machines and delicate women's issues don't go together? Well, you're wrong. The women's magazine *Brigitte* is the very first women's publication ever to be featured at the International Motor Show in Frankfurt am Main.
You think that powerful machines and delicate women's themes don't go together? You thought wrong. We can celebrate a milestone on the road to female emancipation: The women's magazine Brigitte breaks into a male domain and is the very first women's title ever to be present at the International Motor Show in Frankfurt am Main. What a breakthrough! Who is still asking for equal pay for equal work, more nursery places or more women in management positions? The ultra-original motto of the events in the so-called Brigitte Lounge puts the prevailing self-image into perspective: it bears the meaningful title "Why women park badly...", which is of course meant ironically, as Editor-in-Chief Andreas Lebert assures us. He also wants to make it clear that women "not only drive, buy and build cars", but also have a major influence on men's purchasing decisions. And don't tell me that this influence is limited to dictating the color of the new horsepower car...
