Ruf Lanz grills the SVP shag for Haus Hiltl
The Zurich-based agency Ruf Lanz has created a cheeky ad campaign for Hiltl featuring the SVP mascot Zottel. The now-infamous billy goat is shown on a skewer over a small fire.
Since this week, the SVP mascot Zottel has been causing a stir. In online games, Zottel beats up green politicians, Swiss judges and foreigners portrayed as black sheep. Now the vegetarian restaurant Haus Hiltl in Zurich has surprised us with a tongue-in-cheek advertising campaign. The now infamous Zottel can be seen over a fire on a spit - with the headline above it: For once, even we would like to offer a meat menu.
This is sure to bring a smile to the faces of the Hiltl team, which includes people from 35 nations, according to a press release from Ruf Lanz. The Zurich agency conceived and designed the motif.
Responsible at Haus Hiltl: Rolf Hiltl. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction); Grit Wolany, Lorenz Clormann (Art Direction); Markus Ruf (Text); Michèle Leibacher (Consulting). Illustration: Ernst Feurer.
This is sure to bring a smile to the faces of the Hiltl team, which includes people from 35 nations, according to a press release from Ruf Lanz. The Zurich agency conceived and designed the motif.
Responsible at Haus Hiltl: Rolf Hiltl. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction); Grit Wolany, Lorenz Clormann (Art Direction); Markus Ruf (Text); Michèle Leibacher (Consulting). Illustration: Ernst Feurer.
