Goldbach Media acquires stake in in-game marketer

 The marketer Goldbach Media is acquiring a 25 percent stake in the US company Jogo Media, which offers advertising in video games, via its subsidiary Game Mediarep. Goldbach Media intends to expand its position in the rapidly growing market for in-game advertising with this investment. The parties have agreed not to disclose the purchase price. Goldbach Media expects advertising within console, PC, mobile and browser-based games to become increasingly attractive, the company announced on Thursday. The investment lays the foundations for tapping into this market.
In addition, the Goldbach Media Group can now market advertising in JOGO Media video games in Switzerland, Austria, Liechtenstein and the new Eastern European countries. This represents a significant expansion of the existing games portfolio, it was reported.