Foundry for Glatt: 30 hyperlocal messages
Targeted, location-specific headlines on posters are used to advertise a visit to the Glatt at selected locations in downtown Zurich, in parking garages, at train stations and along the Gold Coast.
For the Glatt spring campaign, creative agency Foundry launched an eye-catching and hyperlocal headline campaign. With precisely fitting, location-specific headlines on colorful posters, advertising is targeted at selected locations in downtown Zurich, in parking garages, at train stations and along the Gold Coast. The posters convince with the numerous advantages of shopping at Glatt.
The Foundry team also went on a tour with e-bikes and by public transport. From Meilen to Wallisellen, from downtown Zurich to Wallisellen. The best and most suitable OOH placements were researched for Glatt and headlines were customized.
Messages in relevant context
Foundry's media team specializes in working closely with its clients, creative team and media partners to exploit unique opportunities and place brand messages in a targeted, relevant context. For example, the poster on the Lake Zurich Ferry says: "Taking the ferry is smart. So is shopping with free parking.".
It was important not only to highlight the advantages of the Glatt, but also to find an inclusive tagline that appeals to a broad Swiss target group. Not only Swiss people who have known and appreciated the Glatt as an institution all their lives, but also newcomers, ex-pats and tourists who don't yet know the Glatt. "Bis grad im Glatt" - is the concluding statement that frames the 30 different messages that will be played out specifically at 80 locations in Zurich and along the Gold Coast. The 2nd wave will follow in the fall, when it will once again be: Bis grad im Glatt.
Responsible at Glatt: Lisa-Marie Löffler (Head of Marketing), Dina Wunderli (Head of Creation). Responsible at Foundry:
Sacha Moser (Lead Creative Direction), Michael Rottmann (Creative Director), Maximilian Lange-Brandenburg, Alexander Sistenich, Leon Marenbach, Sacha Moser (Copywriting), Fieke Clinckemalie (Art Direction), Gregor Wollenweber, Christian Wirz (Design & Production), Susann Boutry-Kompa (Account Management), Jarin Pavon (Head of Media).
