Swiss Adex shows consistent click prices
The summer slump at Adex continues: The average number of companies per search term has declined slightly once again. However, the average cost per click has remained stable at 1.90 francs.
In August, the number of companies advertising on Google using search terms continued to fall after July. Click prices, on the other hand, remained at 1.90 francs. This is shown by the August values of the Swiss Adex from Angelink yourposition, the agency specializing in search engine marketing. In August of the previous year, the booking volume was almost twice as high, but the average price per click was 1.56 francs.
Currently, an average of just under 15 companies have an advertising presence on Google. In July, this figure was slightly higher at 15.5. Dating agencies in particular, which were previously by far the most active, stopped numerous campaigns at the end of the summer. As in the previous year, insurers have so far held back after the summer slump and have not dared to make an early start. However, according to Angelink, the search frequency for insurance topics has already increased. The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google Adwords is developing in Switzerland. On the one hand, the average booking volume is measured, i.e. the number of companies per search term (there are 585 search terms in total); on the other hand, the average click price is determined, which varies depending on the term (currently between 16.42 francs and 12 centimes).
