Advance Metrics takes over SEA at Unicef
UNICEF wants to place greater emphasis on search engine marketing and is bringing the agency Advance Metrics on board to help with this.
The topic of search engine marketing is to be increasingly focused on at Unicef in order to promote fundraising and the new digital offers. Advance Metrics has been brought on board as a partner for this, and the agency will take over campaign management for all search engine campaigns for Unicef, Committee for Switzerland and Liechtenstein, with immediate effect.
In the SEA mandate, efficient processes are particularly important, allowing campaigns to be set up quickly and at short notice to respond to emergencies and environmental disasters. Advance Metrics will also take over the management of the Google Grants account as well as the setup and optimization of the Google Grants campaigns.
