Ringier with guidelines for the use of AI
Across its 19 countries, Ringier is introducing guidelines to transparently disclose the use of AI and minimize the risks.
A conscious approach to the possibilities of artificial intelligence (AI) is highly relevant, especially for a media company. Ringier has therefore decided to introduce guidelines for the use of AI for all companies in the Group - which is represented in 19 countries. These will be continuously reviewed in the coming months and adjusted if necessary.
The Ringier guidelines for dealing with artificial intelligence (AI) include the following points:
- The results produced by AI tools must always be critically examined and the information must be verified, reviewed, and supplemented with the user's own judgment and expertise.
- In principle, content created with AI tools is marked. Labeling is not required in cases where an AI tool is used only as an aid.
- Employees are not permitted to enter confidential information, trade secrets or personal data of journalistic sources, employees, customers or business partners or other natural persons into an AI tool.
- Development codes are only entered into an AI tool if the code is neither a trade secret nor owned by third parties and if no copyrights are violated, including open source guidelines.
- The AI tools and technologies developed, integrated or used by Ringier shall always be fair, impartial and non-discriminatory. For this reason, Ringier's own AI tools, technologies and integrations are subject to regular review.
Ringier CEO Marc Walder: "We are convinced that through responsible interaction between humans and machines, based on clear AI rules, our products and processes can be further improved. By introducing these rules, we are taking on international responsibility to leverage the positive aspects of AI while minimizing the risks. In this way, Ringier ensures that AI is used transparently and in line with its values."
