BSW also says stop to unsolicited telephone advertising

 The agency association BSW Leading Swiss Agencies supports the consumer organizations' call for more protection against unsolicited telephone advertising and formally distances itself from any abuse by dubious providers. Association President Bodin is quoted in a press release as saying: "If subscribers who do not wish to receive telephone advertising continue to be harassed, this is more than offensive". For the association, it is clear that if there is an asterisk next to the number in the telephone directory, this number may not be used for advertising calls. The same applies to suppressed calls: telemarketers must identify themselves. BSW Leading Swiss Agencies therefore welcomes the Consumer Forum's initiative to tighten the laws. Of course, telephone advertising as part of a campaign can certainly be a sensible and desirable measure for establishing contact between providers and consumers, it continues. However, this requires respect for clear rules. These include, of course, that the subscriber must agree to the call. If the customer requests the call, for example in the case of reply cards for competitions, it should also be permitted for new business.