APG takes over local sales in UBS arenas
The outdoor advertising agency APG will become Publisuisse's marketing partner for on-screen advertising in the UBS Arenas. It will handle the sale of local advertising opportunities in the arenas in German- and French-speaking Switzerland.
Out-of-home advertiser APG is Publisuisse's marketing partner for on-screen advertising in the UBS arenas. During the European Football Championship Euro 08, regional stadiums will be built in 17 Swiss cities where fans can watch broadcasts of the matches (see "Full house and full cash registers"
). Publisuisse, which is responsible for marketing, is now entrusting APG with the sale of local advertising opportunities in the arenas of German and French-speaking Switzerland. The offers will be available from September 10, 2007. This marketing is a first for APG. Ivan Schultheiss, Head of Sales Switzerland at APG, said in a press release: "We are very much looking forward to this first-time marketing challenge in the TV sector."
). Publisuisse, which is responsible for marketing, is now entrusting APG with the sale of local advertising opportunities in the arenas of German and French-speaking Switzerland. The offers will be available from September 10, 2007. This marketing is a first for APG. Ivan Schultheiss, Head of Sales Switzerland at APG, said in a press release: "We are very much looking forward to this first-time marketing challenge in the TV sector."
