Gutzwiller loses head for Azonline.ch
After winning a competitive pitch, the agency Gutzwiller Kommunikation und Design in Aarau has become the new agency for Azonline.ch. For its first project, the agency launched a completely out-of-the-box campaign.
After winning a competitive presentation, the agency Gutzwiller Kommunikation und Design in Aarau is the new agency for Azonline.ch, the regional Internet portal of the AZ Medien Group. According to the press release, the agency's first job was to implement a completely "headless" campaign. The focus is on remarkably curious people who are looking for the latest news. However, these people are looking for this information in the most inappropriate places imaginable. The message of the campaign should therefore be: Anyone who wants to get news more easily and quickly is better served by Azonline.ch.
Gutzwiller Kommunikation und Design spontaneously selected the subjects for the campaign during various city and country tours and shot the photos on location in reportage form, as the press release goes on to say. The campaign will be launched in September throughout the Azonline.ch catchment area.
Responsible on the client side: Sam Müller, Head of Azonline.ch. Responsible on the agency side: Brigitte Hediger (consulting assistance); Stefan Wegmüller (graphics); René Moor (text concept); Marc Gutzwiller (CD). Photography: Sarah Keller, Aarau.
Gutzwiller Kommunikation und Design spontaneously selected the subjects for the campaign during various city and country tours and shot the photos on location in reportage form, as the press release goes on to say. The campaign will be launched in September throughout the Azonline.ch catchment area.
Responsible on the client side: Sam Müller, Head of Azonline.ch. Responsible on the agency side: Brigitte Hediger (consulting assistance); Stefan Wegmüller (graphics); René Moor (text concept); Marc Gutzwiller (CD). Photography: Sarah Keller, Aarau.
