Trimarca for Zubi: nature as product tester
No matter how well you plan an outing in the great outdoors, nature doesn’t care. It fascinates us, it sets limits—and standards. And it is against these standards that the Eastern Swiss sports and leisure provider measures itself in its new campaign with the agency Trimarca.
Whether on a bike or skis, hiking, jogging or simply being outside - nature has the last word. If she changes the weather, she puts a huge spoke in our wheel. Or not; that is, if we have the right equipment. Nature puts products to the test, sets the bar and is the jury. And Zubi meets this challenge with its products and the expertise and advisory skills of its employees.
This is the core message of this year's Zubi campaign: "Nature is our jury. Because whether it's Affechälti or Sauhitz, fully soaked or bright blue, Sudelwätter or Näbelsuppe - the sports and leisure partner wants its customers to score points with their equipment in any weather. And it communicates this in a multi-stage multimedia campaign that makes reference to the Zubi regions in words and images. Regionality was also a top priority in the implementation: The St.Gallen-based film production company Vitronic was contracted to produce the images and moving images.
Responsible at Zubi: Marco Böni (Co-Head of Marketing, CDO, GL), Michael Jurt (Co-Head of Marketing, GL), Samuel Gafafer (Graphics, Photography), Sandra Näf (Graphics), Jasmin Gallati (Photography), Martina Mihai (Social Media). Responsible at Trimarca: Bianca Straub (Strategy & Concept), Patrik Biberstein (Text & Concept), Stephanie Bächtiger (Design), Cyrill Frick (Design), Saara Iten (Text), Laura Tarneller (Project Management). Responsible at Vitronic: Gian-Carlo Arena, Dario Grasso, Martin Rickenmann.
