MRB: Switzerland-wide campaign with more than 100 subjects for Electrolux
The Swedish supplier of household appliances is promoting the benefits of its intuitive kitchen appliances with individualized sujets in the twelve largest cities.
As Electrolux's new lead agency, Metzger Rottmann Bürge is responsible for the current spring campaign, which refers to the respective region or even the individual poster site.
For example, when advertising the Steamify combi steamer in Bern, one reads "Finally! Bern is getting a second steam center," and in Geneva, "Certainement pas plus de pression, mais plus de vapeur que le Jet d'eau! Or to advertise the Comfor tLift dishwasher, where the lower basket can be raised to working height: in Winterthur "Finally - Winti no longer has to bend over!" and in Bern "A dishwasher like Bern: comes to meet you leisurely."
Responsible at Electrolux: Linda Mall (Senior Marketing and Media Manager), Isabelle Studer (Activation Manager). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Pia Grossniklaus, Carlotta Dührkoop, Silvan Metzger (consulting), Frederick Rossmann, Tobias Bühlmann, Fabian Zahner, Moritz Stillhard, Tom Zürcher (creation), Carol Hämmig (digital), Bruno Breitenmoser, Ursula Trottmann, Giacomo Wyss (realization/production); EQAL Visual Productions (DOOH formats); Publicis Media Switzerland (media planning).
