VBZ and Ruf Lanz: What do climate change advocates think of VBZ's advertising?
"Sit-down demo for the environment": With this motif, Ruf Lanz advertises for the VBZ with a dig at environmental activists who block traffic. Now there is a survey on how they actually find the campaign itself.
Last fall had Ruf Lanz for the VBZ with a subject showed that it is possible to demonstrate environmental awareness without blocking traffic. The background to this were climate activists who had blocked the streets in Zurich during unauthorized demonstrations. Now the news portal Nau.ch has asked the climate activists of Renovate Switzerland themselves what they think of the VBZ subject "sit-in demonstration for the environment".
According to the VBZ, the pointed motif has been very well received by the public so far, even leading to orders for the motif. The climate stickers, on the other hand, find it "unacceptable". For Markus Ruf and Danielle Knecht Lanz, whose agency Ruf Lanz has been designing the VBZ campaigns since 2001, this comes as no surprise: "The opinion of the public is more meaningful than the opinion of a very small, albeit very vocal, group. 95 percent of the online voters in the Nau survey like the motif. In addition, the article has prompted an unusually large number of readers to comment: of the more than 230 comments, almost all are positive and confirm VBZ's course."
