Christian Ruppanner leaves Viaduct and founds Direxion
After spending the last six years building the Viaduct agency from a single production unit at Somedia, Christian Ruppanner is handing over operational and creative leadership to new management and launching his own company: Direxion.
The name of the new agency stands for bold, new ways and outstanding brand experiences, accompanies clients in the development of their brands, marketing, communication and digital business development. The agency's tasks include conception, idea development and implementation of brand strategies and corporate designs as well as image and activation campaigns.
But content tasks, dialog measures, corporate publishing and web projects are also part of the service catalog. The aim of the new service is not to build up a large agency, but to develop high-quality concepts. The agency founder is the sole contact person for this. Experts from a wide range of fields work with Direxion on development and implementation, whether classic or digital.
Before joining Viaduct, Christian Ruppanner transformed other agencies and developed new strategies for them. That is why he will continue to take on mandates for agencies in the areas of strategy development and conception. The portfolio of the Direxion Crew includes well-known Swiss and international brands. The first projects are already being worked on in the new constellation.
