Agentur am See takes over MICE representation of The Travel Collection for Switzerland
AQA, the agency by the lake, takes over the MICE representation of The Travel Collection Sweden for Switzerland, adding 50 destination management companies in 130 countries to its MICE portfolio.
The agency on the lake has been active in the market for 25 years - now it is taking a big step in marketing for Switzerland: Javier Gonzalez from AQA, Thalwil, is taking over the MICE representation of The Travel Collection Sweden for Switzerland, adding 50 destination management companies (DMC) in 130 countries to the event, incentive and meeting portfolio.
The idea was born, advanced and implemented during a meeting with Natasha J. Flodin, managing director of The Travel Collection, who is responsible for the project, at IBTM World 2022, the agency informs. She says, "With the expansion into Switzerland, The Travel Collection extends its reach internationally, outside of its home market of Scandinavia, and strengthens its international team."
For the boutique representation and communication company from Sweden, which was founded in 2012, this is a significant step towards expansion and growth. Among others, the Swiss DMC Caribbean Tours is also represented in the MICE portfolio of The Travel Collection with its destinations Cuba, Dominican Republic and now also Mexico. Destinations that Javier Gonzalez has been actively marketing and promoting for Reto Rüfenacht's team since 2015.
This cooperation should make it easier for Swiss MICE experts, MICE houses or companies to plan meetings, events and incentives abroad.
