Media Focus records advertising around Euro 08

 In view of the 2008 European Football Championships in Switzerland and Austria, Media Focus will be recording the reference to the 2008 European Football Championships in all currently available advertising media from October 1, 2007. This should enable a direct comparison between the communication services of the official Uefa sponsors and the ambush advertising activities. To differentiate between these event references, a distinction is made in the survey as to whether the reference is made by means of the official brands such as text, logo, slogan and mascot or only indirectly. Specifically, the research company records whether the event reference is made by means of the official brands, by means of the brands and a content reference or an indirect reference.
Media Focus also hopes that it will be able to generate in-depth insights into the effects on the entire Swiss advertising market before and during the major Euro 2008 event. With the European Championships, the research company is including the recording of special events in the advertising pressure statistics for the first time.