Transformer jumped onto the suburban train

As part of a competitive presentation with two other agencies, the advertising agency Transformer has secured the budget for the Zurich S-Bahn. According to a press release, the campaign planned over several years on behalf of SBB Regional Transport Zurich will position the S-Bahn as an indispensable element of regional public transport and anchor it emotionally among broad sections of the population. The first wave of launches will be seen as early as November.