German-speaking Switzerland has a fifth Sunday newspaper
With its seventh issue, the Mittelland Zeitung launched Switzerland’s second-largest Sunday newspaper over the weekend. Visually modeled after the Sonntagszeitung and with a focus on domestic news, the new publication from Baden has made a strong national impression.
German-speaking Switzerland has had a fifth Sunday newspaper since Sunday: the Mittelland Zeitung (MZ) launched its seventh edition on the weekend of Sunday. With a circulation of 240,000 copies, it is immediately the second-largest Sunday paper in the country. Sonntag is a "milestone in the history of the AZ Medien Group", said publisher Peter Wanner on Saturday evening in Aarau at a celebration to mark the launch of the new newspaper. He expects to break even in "about two years". The AZ Medien Group is in charge of the MZ network. The first edition, printed in four colors throughout and comprising five newspaper volumes, has 72 pages without the regional section. The news of the discovery of the body of missing Ylenia dominated the front page. In the news section, it is noticeable that foreign policy is hardly a topic: the first issue only contained longer domestic political reports. The newspaper aims to "inform, inspire and entertain" readers, writes Sonntag editor-in-chief Patrik Müller in his editorial. The paper wants to contribute to the diversity of the press and opinions. Federal Councillor Doris Leuthard and the head of Deutsche Bank, Josef Ackermann, have their say in interviews.
In contrast to Sonntagsblick, Sonntagszeitung and NZZ am Sonntag, Sonntag reports in detail on regional events in the cantons of Aargau, Solothurn, Basel, Zurich and Bern in various regional sections. Südostschweiz also pursues the concept of a seventh edition on Sunday with regional news. Sonntag differs greatly from the weekday editions of MZ. In addition to current affairs, it also devotes separate sections to the economy and sport. Commentaries and reports on people are featured in the People section. Culture, leisure and science topics are dealt with in Foyer.
Due to technical problems, part of the print run was delivered late, according to the AZ Medien Group. Sunday was distributed to subscribers by midday. However, the majority had received the newspaper by 8.30 am. 30,000 copies were delivered to newsstands in Switzerland. Sonntag will be delivered to the homes of subscribers to the MZ network free of charge until the end of the year. In 2008, AZ subscribers will have to pay an annual surcharge of CHF 26. The Sonntagsblatt will initially cost two francs at newsstands. Introductory price.
In contrast to Sonntagsblick, Sonntagszeitung and NZZ am Sonntag, Sonntag reports in detail on regional events in the cantons of Aargau, Solothurn, Basel, Zurich and Bern in various regional sections. Südostschweiz also pursues the concept of a seventh edition on Sunday with regional news. Sonntag differs greatly from the weekday editions of MZ. In addition to current affairs, it also devotes separate sections to the economy and sport. Commentaries and reports on people are featured in the People section. Culture, leisure and science topics are dealt with in Foyer.
Due to technical problems, part of the print run was delivered late, according to the AZ Medien Group. Sunday was distributed to subscribers by midday. However, the majority had received the newspaper by 8.30 am. 30,000 copies were delivered to newsstands in Switzerland. Sonntag will be delivered to the homes of subscribers to the MZ network free of charge until the end of the year. In 2008, AZ subscribers will have to pay an annual surcharge of CHF 26. The Sonntagsblatt will initially cost two francs at newsstands. Introductory price.
