Process accompanies market entry of Levantine cuisine from Migros Daily
Migros Daily, in partnership with Neni, is launching Middle Eastern dishes—freshly prepared daily and available for immediate takeout. The brand identity was designed and implemented by Process.
The Neni dishes come from the kitchen of Haya Molcho and her four sons. Together with Migros Daily, the small dishes have now been designed for the Migros fresh food counter. New and familiar ready-to-eat dishes such as Jerusalem Chicken, Baba Ganoush or Hummus are now available in bowls at Migros.
Because the eye eats with the body, Process has developed its own branding for the market launch, which will be used at the Migros PoS, in Migros' own media and in various awareness measures.
Responsible at the Federation of Migros Cooperatives: Franziska Coninx, Simone Döbelin, Martina Fäh, Christian Keller, Thomas Blumer. Fotography and moving image: Bruno Rubatscher, Oliver Roth, Christian Küng. Food styling: Claudia Stalder. Production: Tina Aich, Peter Kuhn (casting), Marie Dami (styling), Linda Belkahla (hair & make-up). Agency: Process.
