Home Zurich and Zak have finances under control
Good news for people with piles of paperwork, party animals, and chaotic parents: with the neobanking app Zak, you can keep your finances under control at all times. This is the message behind the latest campaign by Heimat Zürich for Bank Cler’s services.
Heimat's current nationwide campaign for the noebanking app Zak is aimed at everyone who doesn't always have everything under control. With Zak, they can relax and let life slide - and still have their finances under control. And that's the main thing. Because Bank Cler's Zak app, which was developed specifically for smartphones, is more intuitive, faster and clearer than traditional mobile banking.
The campaign centers on three films that will be used online, as well as DOOH, OOH and social media measures.
Responsible at Bank Cler: Debora Gassmann, Gregor Eicher. Responsible at Heimat Zürich: Nico Ammann, Sandy Pfuhl, Natasa Maricic, Jacqueline Villiger, Lisa Hirt (creation), Simon Rehsche (strategy), Judith Bisig (consulting). Film production: Dynamic Frame, Responsible: Luzius Fischer (Executive Producer), Alina Benz (Producer), Zweihund; Jonas Meier & Mike Raths (Direction), Tobias Dengler (DOP), Siro Micheroli (Photography), Media: PHD.
