Blue Spirit wins the contract for the Selecta account
The Zurich-based agency Blue Spirit Communications has won the international competition for the Selecta Group's account. The group generates over one billion francs in annual revenue.
In an international competition for the Selecta Group's budget, Blue Spirit Communications came out on top. The Zurich-based agency is replacing the previous in-house agency Compass Design and will be responsible for the new development of the corporate design and BTL advertising measures as well as classic communication at Group level. According to a press release, the evaluation was based on a real project in which the agencies had to demonstrate their skills directly. Blue Spirit Communications won the competition thanks to its comprehensive commitment and target-oriented implementation. Selecta is represented in 24 countries in Europe, manages around 150,000 vending machines and generates annual sales of over one billion Swiss francs.
