Weber Harbeke also advertises Unique with radio spots
To encourage people in southern Germany not only to complain about aircraft noise but also to fly through Zurich for a change, Unique has commissioned the Weber Harbeke agency to create radio spots for Zurich Airport.
Airport operator Unique has commissioned the Weber Harbeke agency to develop a series of radio commercials for southern Germany in order to make southern Germans more aware of the advantages of Zurich Airport. The advertisements will feature the 150 direct destinations served by Zurich and Swiss punctuality, some of them in the Swiss-German dialect. According to the advertising agency, the result is a series of broadcasts that clearly state in German what Zurich is thanks to its airport: a truly international city.
Responsible at Unique (Flughafen Zürich AG): Michael Breuer (responsibility), Emanuela Dancsecs (marketing communication); at the advertising agency Weber Harbeke: Thomas Harbeke and Max Weber (CD), Christian Sidow (text/direction); radio production: Selmi Tonstudio GmbH, Chrigi Grunder and Renzo Selmi.three radio spots:
