Symbolic evening
The launch party for the new free newspaper .ch was not only highlighted by a passionate speech by Wigdorovits but was also laden with all sorts of symbolism. The central theme: David versus Goliath. A clear declaration of war against the journalistic establishment.
At the launch party in the open-plan office of the new newspaper .ch at Thurgauerstrasse 60 in Zurich, Sacha Wigdorovits not only gave a passionate speech about his dream of a new Swiss press landscape. The declaration of war on the journalistic establishment was also accompanied by all kinds of symbols. At the entrance, visitors could buy a piece of flat gold and stick it on a round tabletop. In future, this will radiate its power as a kind of "gilded dot ch" in the editorial offices. All proceeds from the campaign will be donated to Dr. Beat Richner in Cambodia. An entertainment part of the party also came from the Far East. A Chinese dance group performed the famous "dragon dance". The head of the dancers explained the mythology: "There is the lion. It is a very strong animal. Many people are afraid of it. But there is also the dragon. It can fly and even defeat the lion." Did the fact that the lion is the heraldic animal of the newspaper metropolis of Zurich play a role in the choice of this dance about a "high-flyer"?
Finally, a gift that .ch investor Andy Rihs presented to the editorial team was also doubly meaningful. It was an original wood carving. Rihs bought it from the artist at the time under the title "The Bankers". But for Rihs, the figures depict "no bankers". He therefore appropriately rechristened the art object "The Writers" before handing the carving over to publishing director Caroline Thoma. A mutation from banker to scribbler and from there finally back to entrepreneur?
There was also an opportunity to indulge in the buffet. A very tasty Vaudois saucisson was served here. Is this an indication that .ch will later conquer the French-speaking part of Switzerland? In any case, the numerous guests were not only able to enjoy the specialty from French-speaking Switzerland, but also to puzzle over it. With all this mysticism, it was clear that Sacha Wigdorovits made a symbolic comparison in his speech. His newspaper project is a battle between David and Goliath. "A long battle. But fortunately we already know how it ended..."
Andreas Panzeri
Finally, a gift that .ch investor Andy Rihs presented to the editorial team was also doubly meaningful. It was an original wood carving. Rihs bought it from the artist at the time under the title "The Bankers". But for Rihs, the figures depict "no bankers". He therefore appropriately rechristened the art object "The Writers" before handing the carving over to publishing director Caroline Thoma. A mutation from banker to scribbler and from there finally back to entrepreneur?
There was also an opportunity to indulge in the buffet. A very tasty Vaudois saucisson was served here. Is this an indication that .ch will later conquer the French-speaking part of Switzerland? In any case, the numerous guests were not only able to enjoy the specialty from French-speaking Switzerland, but also to puzzle over it. With all this mysticism, it was clear that Sacha Wigdorovits made a symbolic comparison in his speech. His newspaper project is a battle between David and Goliath. "A long battle. But fortunately we already know how it ended..."
Andreas Panzeri
