BMB promotes Stöckli Swiss Sports
Following an agency evaluation, Stöckli, the Wolhus-based ski and bicycle manufacturer, has decided to partner with the Zurich-based advertising agency BMB. The goals are to raise awareness of its product line and to establish the new brand name Stöckli Outdoor Sports.
Following an agency evaluation, Stöckli Swiss Sports decided to work with the advertising agency Bärtschi, Meroni & Bolleter (BMB). The collaboration includes the development and implementation of a TV concept to publicize the product range and establish the new brand name Stöckli Outdoor Sports. According to BMB's press release, the management said that the agency impressed with a campaign idea that was surprisingly unique and took current needs into account in the best possible way. The first results of the collaboration will be on display from mid-November. In addition to the two core products manufactured in-house, skis and bicycles, Stöckli Swiss Sports (formerly Skifabrik Stöckli) sells a wide range of selected sporting goods for various competitive sports.
