Agency at airport relies on AI for bee hotels
To promote sales of bee hotels from the supplier Wildbiene + Partner, the agency developed a dialogue marketing campaign at the airport. The key visuals were created using AI.
Although the honey bee is the best known of the 600 or so bee species, the non-stinging, more pollinator-efficient wild bees are actually the ones that ensure life on our planet. Wild Bee + Partners specializes in ensuring this is sustainable with their Bee Hotels. The Bee Homes are not simply delivered as little houses, but together with a free starting population of mason bees as well as a lot of knowledge, tips and services.
To promote the seasonally limited sales of Bee Homes, Wildbiene + Partner got on board with the St.Gallen agency at the airport. By means of an in-depth customer base analysis, lookalikes were elicited and these were then acquired with a dialog marketing campaign. The key visuals were created using AI, resulting in an attention-grabbing Bee Hero campaign with analog and digital advertising media.
Client: Wild Bee + Partners: Jonas Kiefer (Head of Marketing & Sales), Mara Nowozin (Marketing Manager). Agency: Agentur am Flughafen, St.Gallen: René Eugster (overall responsibility), Wilko Nuber (art direction), Elia Vogt (junior art direction), Michael Lindenmann (copywriting), Max Eugster (consulting/project management).
