Talents wanted

 
Competition The Swiss Press Association continues to focus on fresh ideas from young creative talents. 
What can an advertisement do? This year, young creatives can once again put the answer on paper. The Swiss Press Association is launching the "Only an advertisement can do that" competition for the third time. As in the last two years, the twelve subjects are to be realized by young creative duos. Teams born in or before 1979 have until December 11 to submit their designs. A jury headed by Andreas Prokesch and seven other ADC members will select the subjects for the print campaign on December 19. The two best teams will travel to next year's European final - the BestYET. This will take place in Stockholm in May. The winner there will travel to the advertising festival in Cannes, where the campaign is one of the biggest in the Swiss press landscape. The competition is supported by the Alliance of Swiss Advertising Agencies ASW, the BSW Leading Swiss Agencies association, Schweizer Werbung SW and, for the first time, the Art Directors Club and the Swiss Copywriters Association. The media partners are Werbewoche and Publimedia. The Swiss press competition is once again being promoted by Matter & Gretener. The subject can be seen on page 35. Further information on the competition can be found at schweizerpresse.ch.
 
Christian Lüscher