The principal
Realfernsehen A book entitled "The Blocher Principle" was recently published. As is the fashion with modern marketing - even of old principles - the movie about the book followed shortly afterwards.
Real-TV "Principal" is, according to Wikipedia, a "rather outdated term for teacher". Principals explain the principle. The principal-agent theory is a model to explain the actions of people in a hierarchy. A book entitled "The Blocher Principle" was recently published. As is the fashion with modern marketing - even of old principles - the movie for the book followed shortly afterwards. A small film, to be sure, only a few square centimetres in size on the Internet. And yet the contribution made big waves not only on the airwaves, where the interview was also broadcast on a few local TV stations in the style of a soap opera for clean-cut political vests. Matthias Ackeret reveals a great deal of personal commitment to this story. From now on, he wants to provide his principal with the cues for new provocations every week. The fact that the author of "Der Hammermann" - an autobiography about long-distance runners - is not losing his stamina so quickly should give his political rivals hope. It is still not too late to jump on the bandwagon of future media. Because in a country where a newspaper concept is copied almost daily, even a small and cheap TV experiment should not simply be left to the strong without a fight. Even if only out of principle. (pan)
