A clear view of the celebrity intimate life

 
Magazines Publicis visualizes for Schweizer Illustrierte: As an SI reader, you are closer to the stars. 
In real life, they would have to be condemned as stalkers, because nobody is "as close to the stars" as the readers of Schweizer Illustrierte. Fortunately for the stars concerned, however, this is just a tongue-in-cheek campaign by Publicis. This is already the third edition of a variation on the theme.
In this image campaign, Publicis concentrates 1:1 on the target audience of Switzerland's most widely read people magazine and stages the "unique USP of the magazine" in an unusually sophisticated way, namely "the exclusive look into the private world of the stars", as publishing director and editor-in-chief Urs Heller says.
In the realization by CD Florian Beck and photographer Holger Pooten, a group of readers experience their star up close. Whether as a direct spectator during a yoga exercise in the living room, in the bathtub or snacking in the fridge.
Andreas Panzeri