Sleep like in the Garden of Eden

 
Matratzen Bico sent the Eden trio into bed and had six funny product films made there. 
Bico used to advertise with original twins, but now a trio is set to generate even more sales. The Eden trio has been chosen as the new ambassador for the mattresses from Schänis, and six short films have now been produced in an initial collaboration. Under the title Bicotainment, Midi Cottet, Guy Landolt and Helmi Sigg explain what the slogan "Für ä tüüfä gsundä Schlaaf" means to them. The six films by Trio Eden each last three minutes and are of course not intended as TV commercials at this length. This area of advertising continues to be handled by the Ruf Lanz agency, which also recently presented a new spot for Bico. The Bicotainment project by the Eden trio was created in collaboration with Contract Media. However, it was the trio with their crude ideas that finally convinced Bico with this type of advertising.
The funny films show the Swiss bed manufacturer's innovative products and product benefits in humorous scenes. "They serve as training for specialist sales staff and should of course also find as wide a community as possible as viral advertising on the Internet," explains Head of Marketing Roman Corbat. The films can also be viewed at www.bico.ch.
With their scripts, the Eden trio at Bico have been able to enjoy all the freedom they need "in a very uncomplicated development process" to ensure that the typical "Eden humor" doesn't fall asleep in these industrial films either. To demonstrate how "tüüf" you can actually sleep on a Bico mattress, Guy Landolt's pyjama bottoms start to burn under mysterious circumstances. But he doesn't wake up because he is in deep sleep in a Bico bed.
In another scene, the technology of the new AirPulse air-controlled spring elements is compared to the effect of a trampoline. Thanks to AirPulse, Guy bounces higher and higher into the air until he finally lands on the roof of the mattress factory. From there, he only makes it back to the film set with the help of a real stuntman. The films were directed by Marc Schippert and shot in just six days. They were produced by Helmi Sigg.
Andreas Panzeri